About two years ago an agency approached me to work with them. I was interested and met with them in the city to go through the role. And there was one thing that happened in that meeting that completely turned me off from accepting the role. “we want to be the agency that Nike go to”.

Just to be clear I have nothing agency Nike, or the agency and I understood what they were trying to do. But it got me thinking, when you want to be the agency that Nike goes to. Are you looking to the future or just copying what is already there?

When you look to what others are doing, you aren’t pioneering. You are copying others and not paving the way to create something truly unique, beautiful and what you believe. So in the least cheesy way possible. Be a pioneer, have that creative authenticity that will not only draw innovative companies such as nike to you. But the ones nobody has heard of yet.

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